Home Wireless Advance
- Unlimited local data
- Optional 5G plug-and-play router
- Delivered within 24 hours
- No deposit, no upfront charges
Authorised e& channel partner · UAE
Compare every current e& home plan in one place, then get it installed in as little as 24 hours. No queues, no hidden charges.
What will you use it for most?

Official partner
Innovate Ideas is on e&'s official list of authorised channel partners. Your connection is activated directly on e&'s network, with the same plans, prices and support as buying from e&.
View e&'s official partner list Look for "INNOVATE IDEAS" in the list.Prices are per month in AED and exclude 5% VAT. Offers change often and depend on building coverage; we confirm the final price before you sign.
On most fibre plans, with a technician booked at a time that suits you.
The same person handles your order, documents and installation.
No advance payment or deposit on e& home plans.
We handle relocations and upgrades on existing accounts too.
eLife fibre runs on a cable to your building and gives the most stable speeds. Home Wireless uses the 5G mobile network through a plug-in router, so there's no installation visit, and it's handy if your building has no fibre or you move often.
Home Wireless routers are usually delivered within 24 hours. Fibre installation is typically booked within 1 to 3 working days, depending on your building.
No. All prices shown are per month and exclude 5% VAT. Promotions change often, so we confirm the final price before you sign.
Your Emirates ID and, for fibre, a tenancy contract or title deed for the address. We can collect copies over WhatsApp.
Leave your number and we'll call you back, usually within the hour during working days. Or message us directly.